Ad Campaign Reporting

John Milkovich For Louisiana Senate

Facebook and Instagram Campaign

The average CTR for a Facebook display ad is 0.89%.

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Date range is configurable for each metric by clicking on gray date range box next to each data box label.

John Milkovich

Facebook Campaigns


10/05/23 – 10/14/23


Ad Target:
Senate Website

Common Terminology

Impressions: A core performance metric that tells you how many times your ad has been shown on the Search and Display networks.

Reach: The number of unique users who see your ad.

Clicks: The act of clicking the link in your ad. A click most often leads to a website visit.

Click Through Rate (CTR): The percent of people that click on your ad after viewing it. The formula to determine your CTR is the total number of clicks divided by the total number of impressions.