Ad Campaign Reporting

National Cyber League

Facebook Display     |     Google Display     |     Google Search     |     LinkedIn Display

Facebook Display Campaign

The average CTR for a Facebook display ad is 0.5% – 1.5%.

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Date range is configurable for each metric by clicking on gray date range box next to each data box label.

Google Display Ads

The average CTR for a display ad is 0.05% – 0.1%.

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Date range is configurable for each metric by clicking on gray date range box next to each data box label.

Google Search Ads

The average CTR for a Google search ad is 1.7% – 2%.

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Date range is configurable for each metric by clicking on gray date range box next to each data box label.

LinkedIn Display Ads

The strategy for this campaign was to generate exposure with a priority of impressions. It has accumulated well over 15,000 impressions, all to students in cybersecurity fields of study.

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Date range is configurable for each metric by clicking on gray date range box next to each data box label.

National Cyber League

2020 Fall Season Registration

 

Ad Spend Budget:
$1,250

Timeline:
08/24 – 10/02

Platforms:
• Google Search
• Google Display
• Facebook Display
• LinkedIn Display

Common Terminology

Impressions: A core performance metric that tells you how many times your ad has been shown on the Search and Display networks.

Clicks: The act of clicking the link in your ad. A click most often leads to a website visit.

Cost-per-thousand Impressions (CPM): The price you pay Google every time your Display ad sees 1,000 impressions.

Cost per Click (CPC): The price you pay Google each time someone clicks on your ad.

Click Through Rate (CTR): The percent of people that click on your ad after viewing it. The formula to determine your CTR is the total number of clicks divided by the total number of impressions.

Conversion: The action of your customer taking the desired action as a result of your marketing/advertising. Conversions are defined by the advertiser, but often include sales on your website, or emails/phone calls to your business.

Ad Spend: The amount of money spent on advertising.

Questions?
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