Ad Campaign Reporting

National Cyber League

2021 Spring Season Registration

Timeline:
02/12 – 03/05

Platforms:
• Google Search
• Facebook Display
• LinkedIn Display
• Twitter Display

Common Terminology

Impressions: A core performance metric that tells you how many times your ad has been shown on the Search and Display networks.

Clicks: The act of clicking the link in your ad. A click most often leads to a website visit.

Cost-per-thousand Impressions (CPM): The price you pay Google every time your Display ad sees 1,000 impressions.

Cost per Click (CPC): The price you pay Google each time someone clicks on your ad.

Click Through Rate (CTR): The percent of people that click on your ad after viewing it. The formula to determine your CTR is the total number of clicks divided by the total number of impressions.

Conversion: The action of your customer taking the desired action as a result of your marketing/advertising. Conversions are defined by the advertiser, but often include sales on your website, or emails/phone calls to your business.

Ad Spend: The amount of money spent on advertising.