We’re an innovative agency that utilizes cross-platform marketing strategies to create futures for our clients in this digital-first world. Founded in 1969, we’ve got over 50 years of experience in marketing & advertising for a variety of industries including automotive, healthcare, and finanical institutions.
Car buying decisions are being made less and less at the actual dealership. People know what they’re looking for and their Google searches showcase this growing trend. No longer do they decide just on a model; they are searching for a specific vehicle with specific options and most often, a specific price range. By the time a consumer has actually reached the dealership, their decision is basically made. For continued success, the future is finding potential customers during that search.
Additional samples of our work are available upon request.
“Digital” seems to be a frequently used buzz word but what does digital mean and how is it beneficial to you as a car dealer? Digital can help you find your targeted demographic and introduce them to your vehicles. Advances in technology allow us to do this by determining if they have visited your dealership, whether they have visited your website, or even whether they have searched for a make or model of vehicle that you sell.
You also have the ability to serve ads to potential buyers after they leave your dealership, not only reminding them of the benefits your product has over your competition but also by serving them targeted, specific ads that match their interest. If they’re searching for an SUV, you wouldn’t want to waste money showing them a compact car, right? It’s like your own personal, online salesman who follows up after they leave.
Automated Inventory Ad Targeting
Print & Traditional
While digital seems to be the current focus, it is important not to underestimate the power of traditional advertising and marketing. Your customers are still seeing outdoor billboards, watching television, reading the newspaper, and listening to the radio. It’s important to have a comprehensive marketing strategy that includes all of these mediums, allowing potential customers to read or hear about you, then driving them to find your business or vehicles online.
We also offer competitive pricing on direct mail, banners, signs, advertising specialties, promotional products and more!
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The Advocate Group is not a “cookie-cutter” advertising and marketing agency! You won’t find your dealership’s advertising in a different market with another dealership’s logo splashed on it. Taking a personal approach with each client, researching their needs and potential market, results in better creative and more successful results.